Flowcasting

An approach to the overall control of supply chain flows, based on so-called atomic sales forecasting, produced from till receipts by SKU and by store over a twelve-month period. Collaborative control of the supply chain, developed within pooled replenishment programmes, is thus no longer limited to a shared forecast built on data aggregated at distribution warehouse level, but rests on actual sales store by store. By making sales forecasts more reliable over a twelve-month horizon, this method improves the overall performance of the chain by synchronising the needs of its various links.